Logo Design, Brochure Design and Graphics Design

In marketing, a corporate identity is the "persona" of a corporation which is designed to accord with and facilitate the attainment of business objectives. It is usually visibly manifested by way of branding.

In general, this amounts to a logo (logotype and/or logogram) and supporting devices commonly assembled within a set of guidelines. These guidelines govern how the identity is applied and confirm approved color palettes, typefaces, page layouts and other such methods of maintaining visual continuity and brand recognition across all physical manifestations of the brand.

The following five points are keys to successfully build and manage your corporate identity:

• Project the personality of the corporation : This projection should be authentic and believable, and it should reflect in the daily conduct.
• It should be spontaneous.
• Go back to the drawing board : Don't imitate. You as a company are unique. Go to the drawing board, unlearn all the things that are already out there, find your uniqueness and go all out to communicate that uniqueness.
• Don´t waiver : Once you have determined the values and the principles you want your company to adhere to, stick to them whatever the lure or situation is.
• Be there, always : Whatever you do should communicate your corporate identity.

If you need a corporate identity and logo design - look no further. Sinhmax would offer a full range of corporate identity design services with excellent creativity and design innovation to produce corporate identity packages and logo designs that make the right impression with your customers.

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